Place or people specific domain names

All of us are comfortable transacting with familiar persons, places or products. We also have an affinity towards the people of our region and country. Same goes true with domain names too. A website with an extension au is likely to be more appealing to an Australian or with an extension ca to a Canadian than a general one when they are searching for a product or service in the Internet.

If your website is aimed at people in a specific country, having a country-specific domain can help. You could have a general domain name for international search and specific ones for specific search. Your visitors will right away recognize that your business has a presence in the country of the extension. Therefore they may feel easier and more comfortable buying from you. For example let us say you trade in wedding dresses. You could have a domain name like wedding dress dot com, or dot net or dot org. Additionally you could also have a country specific extension, like dot uk or dot au or dot ca depending on your capacity to supply goods for the specific region.

One domain is all you need to set up a website. But with more domains directing to your site, you can have the additional benefit of acquiring the traffic that might otherwise go to your competitors. These should direct even the people who type your primary domain name incorrectly, the people who search for your products or services online, those who spell your business differently.

Another worthwhile tip to remember is to have singular and plural versions of the same name. Extensions with .com and .net as well as a country-specific extension if relevant.

If you already don’t have a business name, you’ll find it easier to market your business online if you choose a primary domain and a business name together. If you can’t get what you are looking for, then get the next best, for what people are looking for! Once you’ve registered that domain name and your business name, register secondary domains and put them to use.

What you don’t register will be available for competitors of the same business to buy and use. If a domain is valuable to a competitor, it sure is it’s valuable to you. So hurry, get your domain name now and get your business going for ever. Good luck!

Wednesday, May 20th, 2009 Uncategorized